BRANDformula is an innovation-driven consultancy that blends food science and food marketing to bring an integrated product development approach. We lead clients to better product development decisions and better outcomes. No matter where in the product development process we work, our penchant for strategic planning is visible.

photo: Tim Turner Studio

Insight & Expertise
For great new product ideas to succeed they must be grounded in solid intelligence about
what the market needs and will support, and sound technical experience.

Innovation
Ideas are easy. Ideas that work come from the right blend of creativity,
practical knowledge and responsible testing.

photo: Tim Turner Studio

Development
Products emerge better defined and better executed when their positioning
and their product development are in lockstep.

Commercialization
Too often product concepts have "lost their way" by the time they get to this stage.
We keep them on track, on through to the end.

photo: Tim Turner Studio

Insight & Expertise
For great new product ideas to succeed they must be grounded in solid intelligence about what the market needs and will support, and sound technical experience.

Innovation
Ideas are easy. Ideas that work come from the right blend of creativity, practical knowledge and testing.

Development
Products emerge better defined and better executed when their positioning and their product development are in lockstep.

Commercialization
Too often product concepts have "lost their way" by the time they get to this stage. We keep them on track, on through to the end.

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How we work

BRANDFormula is a single resource that can steer new products from concept through commercialization.
Our goal is to free clients from the paralysis, roadblocks and wheel-spinning they've encountered in their product development efforts.

Whether we're contracted to spearhead a start-to-finish assignment or jump in and fill a gap, marketing strategy and technical knowledge are integrally applied. We find that close collaboration with clients along with energy and discipline result in the most productive process and satisfying results.

Who we work with

BRANDFormula offers services at every phase of product development, so our clients range from the manufacturers of ingredients all the way to the retailers and operators who seek finished products. Some of our projects involve working with multiple companies involved in the same product development process. We are able to make connections between supplier/processor/channel that provide "wins" for all parties.

Our services can help clients:

Better utilize available production processes
Benchmark products against competitors
Differentiate products through formulation or process improvements
Identify product line extension opportunities
Identify ways to utilize excess capacities
Identify new applications for products

Identify new sales channels
Match products and manufacturing capabilities with potential new suppliers and/or customers
Increase product value
Improve products' consumer or customer acceptance or relevance
Develop and market products that meet trends, such as natural, organic and gluten-free

Our Team

Steven L. Moore

Director, Product Innovation

Steve is a global new products veteran of major manufacturing corporations such as A.E. Staley, Central Soya, Tyson, Holly Farms and Golden West Foods (McCormick). He has product expertise across all proteins as well as specialty products. His product work spans meal parts and crosses retail and foodservice segments. He has helped facilitate manufacturing solutions for numerous companies through his relationships throughout the industry.

Steve is a member of the Institute of Food Technologists, American Meat Science Association and American Association of Meat Processors.

Alicia C. Bellar

Director, Brand Strategy

With a long career in advertising and marketing consulting, Alicia is a specialist in brand strategy, marketing and communications strategy, product development, market research planning and analysis, ideation and consumer/customer insight. She has worked with clients like Kroger Co., Barton Brands, Quaker Oats, Kellogg's, Equal Sweetener, The National Cattlemen's Beef Association, Jones Dairy Farm and The American Egg Board, helping them to reposition themselves, launch new products, build consumer loyalty, drive trade sales, stave off competitors and drive demand.