ACTIVATE
YOUR
INNOVATION
with an experienced product development team that inspires, problem-solves and connects you to success.
BRANDformula is an innovation-driven consultancy that blends food science and food marketing.
Our 360°, objective vantage point helps crystallize product opportunities that clients are sometimes not able to see themselves.
Our goal is to free clients from the paralysis, roadblocks and wheel-spinning they've encountered in their past product development and go-to-market efforts. The results are clearer decisions and better outcomes for clients ranging from start-ups to legacy brands.
When clients need better efficiency, better margins, and better performance from their existing products we apply industry experience and develop creative solutions.
Contact Us
P.O. Box 8316
Northfield, IL
60093-8316
info@brand-formula.com
773-334-6206
Services
Branding & Strategy
Experience and creativity are at the core of our work and the reason we can quickly generate high-potential new ideas. With the lens of science we bring new product ideas to life or make existing ones better, no matter how far out of the box we are asked to look. Work starts in our lab and ends in a manufacturing facility. Protein, plant-based, gluten-free, organic, clean label, baked, batter-breaded, enrobed, purees, pates, and much, much more.
Product Development
Laying a strong foundation is key to a successful product development process. We are committed to setting strategies based on consumer insight, marketplace knowledge and trends right up front, because that’s what fuels innovation and product differentiation, and maintains laser focus and efficiency.
Consumer Experience
On-shelf is where brands connect with consumers and at home is where loyalty is earned. Our job is to make sure products connect and peform. That means all the boxes need to be checked, from the words that sell to nutrition facts, food safety and understanding preparation.